baste
01 / SUN CARE · WEBSITE CONCEPT
Explore website ↗Baste
A bold product experience, designed for desktop and mobile.
INDEPENDENT CREATIVE STUDIO · SANTA CRUZ, CA
BASTE · SUN CARE ↗
PERLA · STONE ↗
JADE ALLEN · BOUTIQUE ↗
DINNER TONIGHT · FOOD ↗GOOD WORK, MADE VISIBLE
Thoughtful websites
for ambitious businesses.
Websites for local businesses.
Built to turn interest into inquiries.
Show your work, explain your services, and give customers a clear way to reach you. We build websites, branding and marketing creative for local businesses.
We’ll discuss the work and price before you commit. Prefer a message?
See the work before we talk. Explore a website concept for an interiors business. View projects ↗
Websites and brands
for your next chapter.
Websites for
local service businesses.
Show customers what you do, make it easy to get in touch, and give your business a more professional online presence.
Discuss your goals, scope, and pricing before you commit. THE AD PILOT APPROACH 01 / FLIGHT PLAN
A clearer route
to what’s next.
A thoughtful website, a stronger brand, and a clear way for customers to reach you.
Explore our servicesSELECTED WORK / PROJECT LOG
Made to look good
everywhere.
These are design concepts. Open each preview to explore the website.
Follow Ad Pilot on Instagram ↗THE WORK BEHIND THE WEBSITE
Good work deserves
to be seen.
Explore how a website can show customers what you do and help them take the next step.
Independent design concepts for demonstration. These are not claims of commissioned work or measured results.
01 / HOME IMPROVEMENTDESIGN CONCEPT
Max Builders
Give customers a clearer picture of their next kitchen.
THE IDEA
Bring cabinetry, countertops, flooring and real project photography into one focused experience.
WHAT TO EXPLORE
Ask about a concept like this An illustrative kitchen visualizer, an easy-to-follow project planner and direct showroom contact options.
02 / TILE & STONEDESIGN CONCEPT
Perla
Make materials easier to discover and imagine at home.
THE IDEA
Give tile and stone collections room to speak, with an editorial presentation and a clear path to explore.
WHAT TO EXPLORE
Explore the Perla concept Collection imagery, material inspiration and an interactive bathroom design concept.
HAVE A BUSINESS IN MIND?
Book a call Let’s talk about what yours could look like.
IDENTITY / CONCEPT STUDIES
A brand people
remember.
A recognizable identity can carry across your website, vehicles, and printed materials.
Fictional brands · AI-generated illustrative concepts · Not commissioned client work
01 / HOME SERVICES
Northline
A coastal direction with a confident mark and a clean, consistent palette.
02 / TILE & STONE
Field & Form
A warm, material-led identity for a design-focused showroom.
MORE PROJECTS / FLIGHT LOG
More work, made personal.
Jade AllenBoutique · Explore website ↗Dinner TonightFood · Explore website ↗
Arc CapitalFinance · Explore website ↗Request other website concepts
These concepts are private. Choose one to request a preview by email.
These projects are design concepts.
Work worth
a closer look.
Selected websites and
independent design concepts.
Design is easier to understand when you see it.
Web Design
& Development
01■ A website that feels like you
Make your offer clear.
Make the next step effortless.
■ Thoughtful on every screen
Responsive pages, purposeful motion,
and a clear route to getting in touch.
Branding
& Identity
02■ A recognizable point of view
Bring your name, colors,
and visual identity together.
■ Made to be used
Build a consistent presence across
your website, packaging, and social posts.
Sun care, considered.baste.BRAND APPLICATION STUDY
Materials with character.PERLAVISUAL DIRECTION CONCEPT
ad pilotOUR OWN IDENTITYSocial Media
& Marketing
03■ Show the value of your work
Turn your services and projects
into clear, engaging content.
■ Make the next step easy
Connect social posts and campaigns
to a website built for inquiries.
Independent creative concepts. No brand affiliation.
Search
& Content
04■ Give customers clear answers
Explain your services and area
in language people understand.
■ Build a useful foundation
Thoughtful page structure, titles,
and content around real questions.
⌕Your service. Your city.↗
Overview ServicesQuestionsContact
ILLUSTRATIVE SEARCH PREVIEW
Your business, clearly explained.
What you offer. Where you work. Why customers choose you.
Service pagesLocal informationHelpful answers
The flight plan
From your first idea
to a working website.
We turn what makes your business stand out into a clear website and social content that guides interested customers to contact you.Your project, step by step
Discover
Get clear on your customers, your offer, and what the website needs to do.
Clear options · no guessing
Choose what
works for you.
Start with a website or choose ongoing services. We’ll agree on your project’s scope before work begins.
Know what you’re buying. Before you purchase, we’ll agree on the pages and features, revisions, publishing, ownership, hosting costs, and any ongoing support in your service agreement. Custom projects and ongoing work are scoped separately.
Website build
$500 once
$500 due at checkout
A website build for your business. Project scope and deliverables are defined in your service agreement.
See how this plan works
Illustrative process
- 01Learn about your business
- 02Design your website
- 03Build for desktop and mobile
- 04Review and prepare to publish
Website + maintenance
$500 once
Plus $150/month · $650 due at checkout
A website build with ongoing maintenance and changes. The scope is defined in your service agreement.
See how this plan works
Illustrative process
- 01Plan and build your website
- 02Review it together
- 03Agree on ongoing maintenance
- 04Request agreed updates over time
Monthly services
$1,750 / month
$1,750 due at checkout, then monthly
Ongoing services tailored to your business. Specific deliverables are defined in your service agreement.
See how this plan works
Illustrative process
- 01Identify your priorities
- 02Agree on the work each month
- 03Create and improve selected assets
- 04Review progress together
Marketing services
$2,750 / month
$2,750 due at checkout, then monthly
Website development, SEO and content creation. Specific deliverables are defined in your service agreement.
See how this plan works
Illustrative process
- 01Plan your marketing priorities
- 02Website development
- 03Local search and content work
- 04Review and refine the agreed plan
Payments are securely processed by Stripe. Monthly plans renew until canceled; the scope and cancellation terms are set out in your service agreement. Advertising spend is separate. Questions? Email us or book a call.
A few useful answers
Before we begin.
What can you build for my business?
Websites, visual identities, and marketing creative. We agree on the pages, features, and deliverables before starting.
How much will my project cost?
It depends on the scope. Tell us what you need and we’ll prepare a quote covering the work, timeline, and any ongoing costs.
Can I see a preview before launch?
Yes. You review the direction and working website before publication.
Can you improve an existing website?
Yes. Share your current website and what is not working for you. We can discuss a focused update or a full rebuild.
Do you guarantee leads or rankings?
No. We build clear websites and useful content. Results also depend on your offer, market, traffic, and follow-up.
Make your next
chapter look the part.
START A CONVERSATION
Tell us what you’re building.
Tell us what your business does and what you need. This preview opens your email app with your details. Send the email to contact Ad Pilot.